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商品編號： 9-716-422 出版日期： 2015/11/29 作者姓名： Porter, Michael E.;Kramer, Mark R.;Herman, Kerry;McAra, Sarah 商品類別： Other 商品規格： 23p 再版日期： 2017/10/15 地域： Switzerland 產業： 個案年度： 2000 - 2015
商品敘述：
This case considers Nestl ''s creating shared value (CSV) strategy, which focused on the three categories of nutrition, water, and rural development. In the packaged food and beverage industry, pressure had mounted since the 1990s to improve supply chain sustainability and provide healthier, more natural foods, leading to consolidation and causing sales to decline in the 2010s. With 150 years'' experience in the industry, Nestl had transformed into a nutrition, health, and wellness company and made its CSV strategy explicit in the early 21st century. By 2014, Nestl CEO Paul Bulcke considered how best to fully embed the company''s CSV strategy and to communicate it to shareholders and external stakeholders.
涵蓋領域：
Environmental sustainability;Health and wellness;Operations strategy;Creating shared value;Change management
相關資料：
Case Teaching Note, (5-719-460), 26p, by Mark R. Kramer
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